Use it for every job yes, every time!
1. Tailor It to Every Job (Yes, Every Time)
The number one reason for good candidates to go unseen is because they're sending out the same resume to every position they're applying for.
Use the right words in your resume if the job description mentions "cross-functional collaboration" use those words.
List your bullet items in order of most relevant experience for this job.
Trim out any superfluous content, even if it's impressive, relevance outstrips quantity!
2. Beat the ATS Without gaming it
The majority of mid-size and large businesses employ ATS software to screen resumes so that a human can read them.
In the job description section, include standard section headers, such as "Experience," "Education," and "Skills," rather than creative ones, such as "My Journey.
Don't use text boxes, tables, or graphics to present critical information, since many ATS platforms do not read them correctly.
Use the words from the job posting in the bullet points in a natural way; some ATS platforms will recognize this as manipulation if you add them in a hidden list at the bottom of the document.
3. Take action, don't do tasks
Recruiters don't want a list of what your job was they want to know what you changed.
Weak: "Someone who is accountable for social media marketing.
Strong: "Increased Instagram engagement by 40% over 6 months with the redesign of the content calendar.
If at all possible, make use of numbers, percentages, time, team sizes.
4. Ensure the Format Clean.
One page for those who have less than 5 years experience and 2 pages max for everyone else.
Use of consistent font, spacing, and tense (past roles = past tense, current role = present tense).
Save as PDF if the job posting does not specify Word — PDF will look the same on all computers.
5. Common Pitfalls that Sneak Up on Applications
- Not saying what people do but what they accomplish
- Poor word usage and verbosity (takes a hit in credibility)
- A statement that is not subjective, but rather about what you desire rather than what you are giving.
- Sending out a single resume to jobs in a variety of fields without making any changes.
- Hiding your most relevant experience with older, less relevant jobs
The Bottom Line
The only purpose of a resume is to get you an interview, not tell your life story. Do all this and you will pass both the software and human filters.
Want to get on to your next project? Check out our hand-checked job listings that are updated weekly, covering IT, government, healthcare and remote positions.

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